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Real Estate Professional Magazine
Jasmine Lee Team - In The News!
Below you can read the articles Jasmine and the Jasmine Lee Team have been featured in, in the media.
Selling a messy house isn’t impossible. Some buyers can see beyond cat feces smeared on carpeting, overflowing trash cans, dirty laundry scattered all over and piles that look like they are from the TV show Hoarders. But it sure is a lot more challenging than selling a sparkling clean home.
What turns off prospective buyers in a messy house? An ING Direct survey into this topic detailed the list in no particular order – piles of toys, clothes and books in bedrooms; smelly bathrooms; grubby kitchens; animal hairs and traces of pets; overgrown lawns; clashing colour schemes; unattractive pieces of art; and items out of place such as dishes in a bedroom or newspapers scattered in the kitchen.
Two types of lifestyles
Jasmine Lee, broker at Re/Max Hallmark Realty in Toronto, is careful not to tell the sellers that their house is a mess or a pigsty. “I explain to our seller clients that the way you live in a home and the way you present your home to sell are two totally different lifestyles.”
She calls them:
Homely, personal, more clutter (toys, office paperwork, memorabilia, private items) and easy access to items (things on counters, dressers).
“Home to Sell” Lifestyle
Decluttered, depersonalized, think model homes at a new home builder site, all items hidden and counters free of clutter.
“We meet with our clients in their home and make notes of what is needed to get the home showing its best,” says Lee. “After our clients sign up… our stager meets with them in their home and explains the process and what is needed from them in order to get their home sold. Our team stager, Jacqueline Onassis, uses our notes and adds them with her recommendations to give sellers a clear outline of what is needed. She gets them to tackle as much as they possibly can and then its time to dress the home for sale.”
Lee recommends using a professional cleaning service if needed. She says if your idea of clean isn’t the same as your clients’, “try to recommend a house cleaner or add a couple of hours of service complimentary to help your sellers out.”
Buyers must be able to visualize themselves in a potential house but that can be difficult in a filthy place. The beauty of the home and any unique architectural features would be impossible to see. If sellers still aren’t willing to clean up, mention that homes needing work tend to take longer to sell. For sellers in a hurry to get a sold sign, this might be the kick they need.
One real estate agent interviewed for this article asked to remain anonymous but wanted to share his experience.
“I listed a house that needed serious cleaning and I was unprepared for the backlash. Buyer’s agents were forewarned about the condition of the house ahead of time yet they complained incessantly afterward. In the long run, the majority of the agents were unwilling to consider the property. I would go so far as to say that my reputation was damaged.” His experience is something to consider, that’s for sure.
If none of your gentle prodding convinces your sellers to tidy up, perhaps the ultimate bargaining tool will work – money. ING Direct’s survey found that a messy house could cut $15,000 off the selling price of an average home. Richard Doe, ING Direct’s chief executive in 2012 when the survey came out, said that even if a messy house doesn’t dissuade buyers, it would almost certainly have an impact on the offers that sellers receive.
Offers on messy houses do tend to be considerably lower than the asking price. When the condition of the property is questionable, you don’t find many bidding wars, making it a relatively safe bet that any offers will be lowballs. Going back to the ING Direct survey, the majority of the people surveyed stated that they would use the mess as a reason to negotiate a lower price for the property. The average reduction asked for would be five per cent but one in 10 people stated they would ask for up to 30 per cent off the asking price.
Kirby adds to this point, “Is the home located in an area that is very desirable where people would buy the house no matter what? If so, is the seller willing to price it to compensate for the condition of the home? ‘Price overcomes all objections,’ as the saying goes.”
Lee has one final piece of advice, “Understand that your clients have given you their trust and confidence to sell their home. Be honest in the way it currently shows and offer solutions. They will thank you for it!”
You can read the full article here
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Young Entrepreneur Dominates Toronto Real Estate
Jasmine Lee with team members Jacqueline Forde (Alluring Interiors) and Anup Bhagwandin (Client Care Manager)
has been selling homes since 2004, and at just over the age of 30 is dominating the real estate industry in Toronto. On average a good real estate agent will sell 4 to 6 houses per year. Lee is averaging 4 to 6 sales per month.
Lee points to Home Staging as a valuable tool to boost the number of home sales for the Jasmine Lee Team. After securing a partnership with Alluring Interiors, all sellers receive a complimentary home consultation and staging.
“Investing in staging has gotten our sellers more money over asking price and sold quicker,” adds Lee. Lee and her team were able to get two homes sold for $10-$50k over asking in just one night.
“The home consultation and staging services show buyers how best to enjoy their investment, their home... which is a win-win for the team and our clients,” says Lee.
With over 10 years experience, Lee is an expert in the Real Estate Industry. She has been named among the top one percent of the highest selling real estate agents in Ontario and has been invited to speak at dozens of real estate conferences. She credits her high success rate to her commitment to building long-lasting, generational wealth for all of her clients.
"Client care and being connected is key," says Lee. "In this industry they teach you it’s a numbers game; I never bought into it. In everything I do I believe it is a connection; truly caring for the client and the outcome of their purchase and or sale. We are there for our clients before, during and after the sale and or purchase of their home."
The other secret to Lee's success is her tremendous work ethic and sense of responsibility, which she adopted in her teens. Lee took on the duty of caring for her younger siblings at the age of 16, while her mother worked to provide for them. By the age of 18, she had worked and saved up enough money to buy her first home.
Now in the prime of her career, Lee is making a number of changes and developments to evolve her brand. With her clients’ best interests in mind, Lee has made a strategic move from Century 21 to Re/Max Hallmark Realty Ltd., Brokerage as part of her plans to expand.
"Making the move to a new agency was one of the hardest decisions I’ve had to make, but for the growth of my team, a switch was needed," says Lee. "We all look forward to the exciting things ahead for us at Re/Max Hallmark,” she adds.
“I am thrilled that Jasmine will be joining our team," says Steve Tabrizi, Broker & Managing Partner at Re/Max Hallmark. “She shares our values and our focus on raising the bar and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary Realtor throughout her career and has a proven track record.”
For other young entrepreneurs finding their way to success, Lee advises, "Surround yourself with people who are positive, and who believe in your dreams and are there for you personally and professionally because it won't be easy, but I promise it will be worth it."
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